which kicks off at Tavarua this weekend will do wonders for the booming tourism industry because of the international media exposure generated by the event.
It is undoubtedly an event that will bring to the country further boost tourism numbers. This is a very big event and the focus of international media on Fiji in the lead-up to the surf competition and during the event proper is invaluable in terms of the marketing and promotion of Fiji.
President Dixon Seeto says "this will highlight both our ability to host events of this nature and also broadcast Fiji as a quality holiday destination."
Mr Seeto adds once in Fiji, first-time visitors will more than likely return to further explore other surf sites and have a holiday at one of many exotic locations in the country.
