NEW BOARD TECHNOLOGY: NOTE FROM FIREWIRE

We were stoked to see Taj and Kelly in the finals, both of whom were riding boards engineered to flex. Kelly was obviously focusing on tail flex specifically with the inset stringers and carbon deck insert both ending in front of the fins, while Taj’s Firewire takes a more holistic approach with flex engineered throughout the board, utilizing technology we introduced to the market almost 4 years ago.

During that time period, Taj’s results at the highest levels of completion have proven the merits of our technology. Never mind all the testimonials from every day surfers.

We hope that Channel Islands will follow Kelly’s initiative and commercialize that design, or something similar to it. There is no question in our minds that the future of surfboard performance requires controlled flex. If Channel Island, as the current #1 high performance surfboard company embraces that design principle, it will be incredibly gratifying for Firewire and perhaps even more importantly, it will help the entire surfboard industry move past the performance roadblock of the center stringer, inflexible surfboard.