Wednesday, 08 July 2015 00:00

'We Are Greater Than I'

Samsung, the main sponsor for the WSL Championship Tour, just made this amazing commercial.




Created in partnership with the World Surf League, this story takes us through the mind of the whole surfing community. It shows how we are all connected, intrinsically co-dependent, and tied together for better and for worse.The film features pro surfers Gabriel Medina, Mick Fanning, Sally Fitzgibbons and Malia Manuel, along with a combination of individuals, who define what surfing is and will be.

 

No individualism here, no ego, no celebration of one hero. In surf, as in technology, one cannot reach the next level alone.

 

Without the people around us, without "We", without "Us", "I" is nothing. Together, we make each other better.

 

Together, we push, we inspire, we challenge and redefine each other. We Are Greater Than I.

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